Branding & Social MediaConcept Project
Local Hospitality Brand
Overview
A concept refresh exploring how a local cafe or hospitality brand could build a more consistent, distinctive presence across its space, menu and social channels.
Client Challenge
Hospitality brands often have strong in-person experiences that don't translate into a consistent visual identity online, making it harder to build a loyal following.
Strategy
Bring the in-venue energy of the brand into a cohesive visual identity, paired with a content and social plan designed to keep the brand visible between visits.
Design Approach
Warm but bold visual direction within the Tora Creative system, built around photography-led social templates and a flexible content calendar structure.
Services Delivered
- Brand Identity
- Social Media Management
- Content Capture
Visual Gallery
Results
- →A refreshed identity concept built for consistency across channels
- →A content and social structure designed to keep the brand visible
- →A flexible template system ready for ongoing content capture